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Privacy Policy

This privacy policy applies to the erleben.app website, including its information pages, the sample editor, the contact form and the appointment booking service. For the experience apps operated by our customers (for example, under their own subdomain or domain), the privacy policy of the respective operator, which is stored within the app, applies. The section ‘Our customers’ experience apps’ describes the technical processes involved there.

Last updated: September 2026

Data Controller

Seeger & Krämer GbR (erleben.app brand)
Desteler Str. 43, 32351 Stemwede
Telephone: +49 5745 910 9000
Email: info@erleben.app

Authorised partners: Tobias Seeger, Tim Krämer. No data protection officer is to be appointed; please direct any enquiries regarding data protection to the address provided.

Hosting and server log files

The website is hosted by Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, in data centres in Germany. A contract for data processing in accordance with Article 28 of the GDPR has been concluded with Hetzner.

When you access the website, the server automatically processes connection data: IP address, date and time, URL accessed, amount of data transferred, the previously visited page (referrer), as well as browser and operating system.

  • Purpose: Delivery of web pages, security, detection and prevention of attacks, error analysis
  • Legal basis: Article 6(1)(f) of the GDPR (legitimate interest in secure and stable operation)
  • Retention period: Log files are deleted after 90 days, unless they are required for a longer period to investigate a security incident.

Cookies and local storage

This website uses only technically necessary cookies and storage entries. These are required for the functions you have requested and therefore do not require your consent (Section 25(2)(2) of the German Telecommunications Data Protection Act (TDDDG)). We only load an advertising pixel from OpenAI if you agree in the notice bar (see “Ad conversion measurement”).

  • NEXT_LOCALE (cookie, 30 days): remembers the language you have selected.
  • settings (cookie, valid for erleben.app and all subdomains): your display settings, such as font size, so that they also apply in the Erlebnis apps.
  • __qr (cookie, 2 minutes): when accessed via a QR code, this cookie carries the code’s identifier across a redirect so that the access statistics can track the entry path. The cookie is deleted immediately after being read.
  • erleben-tour-entwurf (local storage): the draft you create in the example editor (location, text, selected modules). It remains in your browser and is not transmitted to us. You can delete it by clearing your browser’s website data.
  • progress (local storage, only in experience apps): which chapters you have already read.
  • mk-werbung (local storage): your decision on ad conversion measurement (consent or refusal).

Access statistics (Umami)

To measure reach, we use Umami, an open-source software programme that we operate ourselves on our servers in Germany. Umami does not set any cookies and does not store any identifiers in your browser. Your IP address is not stored; to distinguish between visits, Umami generates a hash value that changes daily and cannot be traced back to you.

The data collected includes pages visited, time spent on the site, the referring website, browser, operating system, device type, screen size, language settings, and the country and region in which you are located. In addition, we track the entry point (e.g. search engine, link, QR code) and the time spent on each page. This data is not combined with other data, nor is profiling carried out.

  • Purpose: To understand which content is being used and to improve the website
  • Legal basis: Article 6(1)(f) of the GDPR
  • Retention period: 24 months, after which the data is either deleted or aggregated into anonymous monthly figures
  • Recipients: none; the analysis remains on our servers

Error monitoring (Sentry)

To detect technical errors, we use Sentry from Functional Software, Inc., 45 Fremont Street, San Francisco, CA 94105, USA. If an error occurs in the browser or on the server, the error message, time, page accessed, browser, operating system, device type and IP address are transmitted. In the event of a browser error, the session history may also be transmitted as a recording (session replay), including the content visible at the time; such a recording only begins once an error has occurred.

  • Purpose: Identifying and rectifying errors; ensuring the stability of the website
  • Legal basis: Article 6(1)(f) of the GDPR
  • Transfer to third countries: Sentry may process data in the USA. Functional Software, Inc. is certified under the EU-US Data Privacy Framework; in addition, the EU Commission’s Standard Contractual Clauses apply.
  • Retention period: 90 days

Ad conversion measurement (OpenAI Ads)

We run ads in ChatGPT. To learn whether an ad led to a contact request, we use the Measurement Pixel and the Conversions API of OpenAI Ireland Ltd., 1st Floor, The Liffey Trust Centre, 117–126 Sheriff Street Upper, Dublin 1, Ireland.

The pixel is only loaded once you agree in the notice bar. It then loads a script from OpenAI which receives your IP address, browser details and the page you visited, and may store an identifier in your browser to recognise the click on the ad. When you submit the contact form, the pixel and our server report the event “contact request” to OpenAI together with a random event ID. Your name, email address and the content of your message are not transmitted.

  • Purpose: measuring the success of our ads
  • Legal basis: Art. 6(1)(a) GDPR and Section 25(1) TDDDG (consent); the server-side report without personal data is based on Art. 6(1)(f) GDPR (legitimate interest in measuring success)
  • Transfer to third countries: OpenAI may process data in the USA; OpenAI is certified under the EU-U.S. Data Privacy Framework. See OpenAI’s privacy policy for details.
  • Withdrawal: at any time via change advertising consent or by deleting the “mk-werbung” entry in your browser
  • Retention period: your decision stays in your browser until you change it; retention at OpenAI is governed by its privacy policy

Contact form, email and telephone

If you contact us via the contact form, we will process your name, your email address, your message and, if provided, your organisation. The message is sent as an email to our inbox at info@erleben.app. The same applies if you contact us directly by email or telephone.

  • Purpose: To process your enquiry and any follow-up questions
  • Legal basis: Article 6(1)(b) of the GDPR, where the processing is necessary for the purposes of entering into or performing a contract; otherwise, Article 6(1)(f) of the GDPR (legitimate interest in responding to enquiries)
  • Retention period: until your enquiry has been fully processed; if a contract is concluded, the retention periods under commercial and tax law of up to ten years apply
  • Recipients: our email account is hosted by Hetzner Online GmbH in Germany

Appointment booking (Cal.com)

A booking calendar is embedded on the Contact and Support pages. It runs on our own server at cal.scortex.de (Hetzner Online GmbH, Germany) using the open-source software Cal.com; when you access these pages, your browser establishes a connection to this server, which results in the data mentioned under ‘Server log files’ being generated. When you make a booking, we process your name, email address, the selected appointment and any optional details you provide. You will receive a confirmation email containing the access details for the video conference.

  • Purpose: Arranging and conducting the meeting
  • Legal basis: Article 6(1)(b) of the GDPR
  • Retention period: up to twelve months after the appointment, after which the data is deleted unless a business relationship has been established

Maps and location search (OpenStreetMap)

The example editor on the Editor page and the map preview on the home page display maps from the OpenStreetMap Foundation (St John’s Innovation Centre, Cowley Road, Cambridge CB4 0WS, United Kingdom). When the map tiles are loaded, your browser transmits your IP address and the selected map section to the OpenStreetMap Foundation’s servers. If you search for a place name in the example editor, this search term is sent, together with your IP address, to the OpenStreetMap Foundation’s Nominatim service; Your draft itself does not leave your browser.

  • Legal basis: Article 6(1)(f) of the GDPR (legitimate interest in providing a functional map display without a commercial map provider)
  • Third country: An adequacy decision has been issued by the European Commission for the United Kingdom.
  • Further details can be found in the OpenStreetMap Foundation’s Privacy Policy.

Embedded content from client projects

The module library and the example editor display sections from our clients’ published experience apps, exactly as they appear there. Images, audio clips, 3D models and panoramas are loaded from our own servers in Germany; no content from external platforms such as YouTube or Vimeo is embedded. Fonts are embedded locally; Google Fonts or similar services are not loaded.

Our customers’ experience apps

If, as an organisation, you operate an experience app on our platform, you are responsible for processing your guests’ data; we act as a data processor on the basis of a contract in accordance with Article 28 of the GDPR. Depending on the configuration, the following services are used:

  • Hetzner Online GmbH (Germany): Hosting of the app, media and statistics
  • Umami on our servers: Access statistics per project, without cookies
  • OpenStreetMap: Maps in the guest app
  • fal.ai, DeepL and Auphonic: only if you use AI-powered image, translation or audio functions in the editor; in this case, the content you enter – not your guests’ data – is transferred to these providers

The specific processing activities within your app are governed by the project-specific privacy policy, which you manage in the editor.

Your rights

You have the right to access (Art. 15 GDPR), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), data portability (Art. 20) and the right to object to processing on the basis of Art. 6(1)(f) GDPR (Art. 21). You may withdraw any consent you have given at any time with effect for the future. To do so, please contact info@erleben.app.

Right to lodge a complaint

You have the right to lodge a complaint with a data protection supervisory authority. The competent authority for us is the
State Commissioner for Data Protection and Freedom of Information in North Rhine-Westphalia (LDI NRW)
Kavalleriestraße 2–4, 40213 Düsseldorf
https://www.ldi.nrw.de

Changes

We will update this policy if the legal situation or our data processing practices change. The version currently published here applies.

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erleben.app·Seeger & Krämer GbR·Desteler Str. 43, 32351 Stemwede
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Hosting in Germany with Hetzner · GDPR-compliant · Accessible in accordance with the BFSG